Who are Ryanair’s competitors and how is Ryanair’s strategic positioning different/similar?
For competitors in the same sector of the industry (low-cost)
For intra-industry competitors in other segments (traditional; international)
To what extent does industry segmentation affect Ryan’s strategy (think about differences in customer expectations)?
For industry segments based on geography
For industry segments based on business model
Which of Ryanair's capabilities/resources are most important for maintaining a cost advantage?
Are these sources easily imitable?
How do internal and external environment currently and prospectively affect the effectiveness of Ryanair's strategy
Could their resources/capabilities be better optimized by altering their strategy? Could their resources/capabilities be changed to align better with their strategy?
Are there any past or potential future environmental trends/changes that have or could create opportunities or threats for generating/maintaining/increasing Ryanair’s cost advantage?
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