Step 1: Craft a personal brand statement that includes concrete details about your experience and what makes
you unique. For examples of brand statements, see these sample brand statements attachments.
Step 2: Post a new LinkedIn Heading statement.
How does the new heading connect with your brand?
Step 3: Update your LinkedIn summary statement. Your summary may reflect such things as your goals,
experiences, work ethic, and personal business philosophies. Some people include their brand statement
directly as part of their summary and use the summary to expand on concrete details and benefits. Share your
summary and explain how it connects with your brand.
Sample Solution