Describe the target market for the Solitaire Lodge.
Which differentiation strategy did Reg Turner employ?
What do you believe was primarily responsible for the success of the Solitaire Lodge – the advertising, PR, repositioning or some other factor? Explain your choice.
What do you believe can be done to attract guests to the Solitaire Lodge?
What lesson can be learnt from the repositioning strategy employed by Reg Turner?
Sample Solution