Losing market share

A software company is concerned that they are losing market share to their competitors and that their software is not as high in quality as it used to be In an effort to improve their competitiveness, they decide to use a 360-degree survey process to identify areas for improvement in leadership skills among their top supervisors in their software design department After searching through a few different 360-degree instruments offered by different vendors, they find a survey that focuses on communication and teamwork skills The process seems to go very well as supervisors who score low on communication or teamwork agree to go through training to improve these skills One year later, the 360-degree process is repeated, and most supervisors show greatly improved communication and teamwork skills. However, the quality of the company's software does not seem to have improved at all in spite of the improvements in communication and teamwork.