Look for a very compelling strategy such as low-cost leadership, differentiation, market segment/niche, innovation, etc., that you learned this week, and describe the strategy and why it is successful to that particular business. It could be one of your favorite (small/local) companies or one you admire.
Objectives to use for the compelling strategy!
• Evaluate the concepts for developing a competitive advantage
• Critic how the concept of added value affects competitive advantage
• Appraise the development of concepts for competitive positioning
• Identify and utilize the processes of analyzing activities and opportunities
• Evaluate and apply generic strategies: Differentiation, Cost Leadership and Blue Ocean
• Develop strategic innovation for specific industries
Reference
Rothaermel, F. (2016). Strategic Management (3rd ed.). McGraw-Hill Education.
Sample Solution