Write your case analysis following the guidelines given for the case studies. Submit the report containing
all the sections in the guidelines by Tuesday night. Make sure then to share your recommendations with
the class by Tuesday 11:59 pm for the discussion.
Guide lines
-Introduction
-Situation Analysis- STEEP (Sociocultural, Technological, Economic, Ecological, Political/Regulation)
SWOT (Strengths, Weaknesses, Opportunities and Threats)
-Understand and Analyze The Case problem
-Analyze Alternative Solutions-
For each alternative:Positive outcomes and Negative outcomes
-Recommend and Implement the “best” alternative: Target group, Positioning, and Marketing Mix proposal
Sample Solution