Magazine Comparison Analysis
-Select a magazine.
-How similar are the ads to the editorial content? -Are ads placed in close proximity to editorial content on a related topic? -Are there ads that seem to be at odds with the editorial content? -Do ad pages outnumber editorial pages?
-Do advertisements seem to influence the magazine's content? -Can a magazines credibility be compromised by too much adherence to advertiser values? Explain.
-Can there be a desirable balance between advertisements and editorial content? -Would magazines be better without advertisements?
-New York Times article "Magazines Blur Line Between Ad and Article" by Stephanie Clifford (April 7, 2009).
-Washington Post article Atlantic Fiasco Renews Ethics Concerns about Advertorials by Paul Farhi (January 15, 2013).
-What are your thoughts regarding the use of advertorials in magazines?