Description
- How does competitive product offerings factor into your thinking in designing/modifying your product(s)? Please be specific and include the numbers to support your answer(s).
Hint: Go to the Q3 Task List to review and analyze all of your company's and your competitors' results. Be sure to check the Q3 Task List > Marketing > Brand Management > Competitor's Brands
How does competition affect your thinking about redesigning your ad, the magazines selected, and number of media placements you will use? Please be specific and include the numbers to support your answer(s).
Hint: Go to the Q3 Task List to review and analyze all of your company's and your competitors' results. Be sure to check the Q3 Task List > Advertising > Competitor's Ads, and Competitor's Advertising
Notes:
(a) Be sure to support your answers with the relevant charts and data from the Simulation.
(b) Cite all sources including the Simulation, using the APA style. APA in-text citation: (Cadotte, 2016).
Sample Solution