You are management consultants hired by the Board of Directors (BoD) of Symbian right after Apple announced iPhone and Google introduced the Android operating system. The BoD asks you to develop a digital transformation strategy for enabling Symbian to defend its leadership position in the mobile phone operating system market against emerging threats from new entrants such as Apple’s iOS and Google’s Android.
In conducting your analyses and developing your digital transformation strategy, please decide which of the course concepts covered in the previous sessions and the reading assignments of session-4 below would be most relevant and applicable:
• Fonsted, N.O., and Mocker, M. (2016). "How IT Drives Digital Innovations at Audi." MIT CISR Research Briefing (16:7).
• Kumar, V. (2014). "Making Freemium Work," Harvard Business Review.
• Bryce, D.J., Dyer, J.H., and Hatch, N.W. (2011). "Competing against free" Harvard Business Review.
• Hagiu, A. (2014). "Strategic Decisions for Multisided Platforms", MIT Sloan Management Review.
• Suarez, F., Edelman, B., and Srinivasan, A. "Symbian, Google & Apple in the Mobile Space (a)," Harvard Business School Case # 9-909055, pp. 1-18.
Writing criteria:
• How well does the write-up utilize, apply, and integrate relevant course frameworks and concepts in analyzing the questions, developing, and justifying answers, conclusions, and recommendations?
• How well does the write-up utilize case facts and evidence in support of its decisions, conclusions, and recommendations?
Sample Solution