Marine Life Pollution

Students must now take your desk research and qualitative research to deliver a proposed communication plan, according to the Public Relation Institution Australia (PRIA) specifications. This is the type of document, you would need to present to a board to outline how you are going to proceed. Based on the PRIA formula, the communication plan needs to contain: ? Goal ? Five objectives – awareness, acceptance and action ? Description of research ? Target Publics ? Communication Strategy (Communication) ? Implementation including proposed budget timeline. (Action) ? Three Key messages. ? Evaluation/Results ? Budget The implementation stage or (budget) is conjectural as this is considered to be a preliminary document. The only resource is the fills that I will upload (Marine Life Pollution) Please read it carefully. Please use the same structure and write every point and concentrate on Australia. Please use the template below Situation analysis Enter situation analysis here. This should be a short summary of the results of your desk, qualitative (focus group) and quantitative research (survey). Goal Based on your research question: your goal should be aspirational. Research Description of the research undertaken for the project. This includes short description of the desk, qualitative and quantitative research. Target publics A list of five target publics and how the research showed they were important. Objectives (These do not need to be SMART but they need to measured.) • Awareness For key target public • Acceptance For key target public • Action For key target public • other For additional target public • other For additional target public Communication strategy Relist target publics with appropriate communication strategy. Messenger Key message one target public one: M: derived from goal B: derived from focus group E: derived from desk research Key Message two Target public two: M: derived from goal B: derived from focus group E: derived from desk research Key Message three Target public three: M: derived from goal B: derived from focus group E: derived from desk research Proposed timeline Developed on how you are going to implement the project. Proposed budget Proposed budget Results • Awareness Place holder • Acceptance Place holder • Action Place holder • other Place holder • other Place holder          

Sample Solution