Market Analysis

  Description: The material this week reiterated what a market analysis is and how it can be used by companies- Market analysis is essential for a busin" rel="nofollow">iness lookin" rel="nofollow">ing to make decisions about their in" rel="nofollow">industry and potential customers- This assignment will be the creation of a min" rel="nofollow">iniatue market analysis for you couse project company- rt's important that you choices reflect the strategic goals set in" rel="nofollow">in you previous couse project assignment- None of these assignments are created in" rel="nofollow">in a vacuum- All decisions should be related as this is really one large strategic management plan document- Look back in" rel="nofollow">in the couse material and at you past assignment if you need to remin" rel="nofollow">ind youself- By the deadlin" rel="nofollow">ine this week, you'll need to write a market analysis for you company that's at least two pages in" rel="nofollow">in length and completes the followin" rel="nofollow">ing: Industry Description Create a general in" rel="nofollow">industry description- If you busin" rel="nofollow">iness operates in" rel="nofollow">in multiple in" rel="nofollow">industries then choose the one you'd like to focus on- is the in" rel="nofollow">industry shrin" rel="nofollow">inkin" rel="nofollow">ing or growin" rel="nofollow">ing and how much money is spent in" rel="nofollow">in that in" rel="nofollow">industry annually? What stage is you company's product at in" rel="nofollow">in the product life cycle? Explain" rel="nofollow">in you answer- What are three possible target markets for you busin" rel="nofollow">iness in" rel="nofollow">in this in" rel="nofollow">industry and what reasons did you have for choosin" rel="nofollow">ing each? Target Market Choose one target market from the three you identified in" rel="nofollow">in the in" rel="nofollow">industry description and defin" rel="nofollow">ine it- What are the basics characteristics of you target market? What featues and benefits is this target market lookin" rel="nofollow">ing for from you busin" rel="nofollow">iness? Explain" rel="nofollow">in you answers- ls this target market a niche or more of a main" rel="nofollow">in topic for companies in" rel="nofollow">in you in" rel="nofollow">industry? Explain" rel="nofollow">in you answers- Oompetitive Analysis identify the most successful busin" rel="nofollow">iness that you'll be competin" rel="nofollow">ing again" rel="nofollow">inst- What are two strengths and weakness of you competitor? Who is the target market that they pusue and what do you see to support this opin" rel="nofollow">inion?