Market analysis

Use the internet to
develop your information.
Make sure you don’t copy and always reference your work

1. Introduction – In this assignment I will describe how carrying out market
   analysis can benefit a business like Office Lunches
2. What is market analysis, relate to Office lunches and reference
3. What are the components and benefits of Market analysis to Office Lunches?

• Number of firms
• Market share
• Market size
• Market volume
• Market value
• Market mapping (show diagram) {see below}
  NB –You should explain each of the above component of market analysis and
  clearly say how each will benefit Office Lunches

1. Define market segmentation and different types
2. What are the benefits and disadvantages of market segmentation to Office
   lunches

Sample Solution