You have been assigned to conduct a market analysis of Senegal and to
produce a brief report (2-3 pages max) , explaining your findings.
You will need to conduct research on your assigned country and prepare an analysis of any factors that might be relevant
in making a decision as to the viability or otherwise of doing business in your assigned country. To do this, you will need to
search credible sources for relevant information relating to your assigned country, including but not limited to factors such
as:
? geographic location, capital cities, climate, population,
? GDP, heads of state, brief details of political and economic systems,
? main products, businesses,
? main trading partners, main business or industry groups,
? language, ethnic origins, religion, culture.
Your report should include your explanation of which of the factors you considered in your research and show the analysis
you conducted. Your research should target relevant factors from the perspective of an international business person. For
instance, if you are looking at the culture in your assigned country, you should consider researching both the culture of the
people in the country as well as local business cultural practices and advise on how this might impact any plans for doing business there
Sample Solution