External Analysis
Macro-environmental Factors (Chapter 4 & 17) (1.5 points)
Choose three factors that are most relevant to your project business industry. For each factor, please use statistics to support your analysis. Stay focused!
Demographic
Economic
Social-Cultural
Technological
Political-legal
Ecological
Competitive Analysis (Chapter 4, 16, 17) (1 point)
Identify major competitors in the market (Two Competitors are suggested, not too many)
Evaluate the competitors' role in the market, leader or follower and
For each competitor, describe the unique characteristics/positioning of their products or services
Sample Solution