Companies use different resources to learn more about the specific market segments they plan to target. Using
the resources below, search for information using a zip code of your choice. Some options to consider include
Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen
zip code to access information about that area. Review the information provided about the area. In your paper
you need to present the area and then describe the attributes of the segments in your area and what strategies
marketers should use if they were trying to reach someone in this area. You musty include some factual data
such as median age and income. Make sure and cite your sources!
This paper needs to be in APA format. Click here for
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.htm
Research Sites:
Website: Claritas ZIP Code Look-Up
The site provides access to a tool you can use learn more about specific market segments using an area's zip
code.
This resource can be used for this week’s discussion.
Website: US Census Bureau - FactFinder
The site allows you to search for facts about communities in the United States.
This resource can be used for this week’s discussion.
Additional Sources:
https://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml
https://www.cdxtech.com/tools/demographicdata/
https://catalog.data.gov/dataset/demographic-statistics-by-zip-code-acfc9
Sample Solution