market segmetation

  discussion question on market segmetation Discussion question: Market Segmentation Watch the video below, read the textbook chapters, and read/listen to the lecture about customer segmentation. Then using Kotler and Keller’s basis for market segmentation (geographic, demographic, psychographic and behavioral) discuss how you will segment the market for your chosen company marketing plan. Identify your biggest challenge and respond to two of your peers offering up an idea to overcome their challenge. Also make reference to Table 6.1 (Business-to-Consumer marketing or B2C) and 6.2 (Business-to-Business marketing or B2B). chosen company is Brittney kids care.