Market/Industry Analysis

Market/Industry Analysis Order Description Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plan (assignment 2) markin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing feedback Comments to 2015/16 MN2305 students. A wide range of work was presented, with a mean at the cusp of 2:2 and 2:1, and a range from circa 33 to 85. The strongest work demonstrated a detailed attempt at each and every element explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the assessment briefin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing notes stored on moodle (in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">includin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the summary criteria document). A pleasin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing proportion of the group achieved grades in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the 70+ zone. Well done, this was a challengin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing assignment. When you receive your grade and read your feedback, please take time to carefully review all the comments a couple of times and where you can, exchange your work with your peers. As for assignment 1 I would ask that you take 48 hours to reflect carefully before lookin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to email or speak with any of the teachin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing team if you are disappoin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inted with the score your receive for this piece of work. Remember that we do not change grades and any conversation follow up should be lookin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to look for advice and tips goin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing forwards for future assessments. Whilst markin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing I found myself highlightin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing problem poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints quite often: (1) A well written marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing analysis of a company (or in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry) was presented rather than a marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing (action) plan for a company, brand or product. It is a shame, as had the question been present a marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing analysis of a company much higher grades would have been justified. Often papers would offer up a selection of text heavy SWOT, PESTLE or 5 forces models and little else. Tables and diagrams were encouraged for these elements. Stronger marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plans demonstrated deep and thoughtful analysis which lin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inked through to the recommendation of marcoms actions at the end of the plan. (2) The assignment required you to research and develop your own composite marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plan framework usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing a range of authoritative sources. Only those with the strongest grades appeared to explicitly show this. A marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plan text and several key websites were recommended for this. Many with lower grades overlooked this very important requirement, resultin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing perhaps in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in (1) above. (3) Where's Whalley ? Whilst the use of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry/company research was often adequate, many papers did not demonstrate enough evidence of engagement with marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing theory. Markers put considerable weight on the demonstration of wider academic readin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and showcasin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing this by referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing text books and journals. Andy's free, onlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine text appears to have been in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">insufficiently used by those in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the bottom half of the distribution curve. Are you really engagin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing with the beyond class preparation and consolidation that is expected to accompany your lectures and semin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inars ? It really shows in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the quality of the work you produce. As you thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink about your fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal year, please note that it is extremely hard to achieve the top grades usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing an in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">internet only research strategy. Academic journals and text books are crucial in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in givin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing you high quality material to craft your answers with. (4) A key differentiator for the top classification was the effective consideration of the budget, evaluation and control requirement. Worth 10%, many missed this completely. (5) Overly descriptive content. Take examples of your writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to CeDAS for a 121 consultation if you are still writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing with a very descriptive style. The word count was tight and there was no space for such work in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in this assignment. Descriptive paddin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the early stages of the plan saw a section called 'background' or an 'in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">introduction' that described the historical development of the company. Remember the target audience for a marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plan is the company management and key marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing partners, likely to be familiar with company history and evolution. (6) An executive summary that was overly descriptive (see 5 above) and just offered signpostin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing or an outlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine of the structural framework of the body content. This busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing style required an abstract like summary of all the key poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints of the plan, notably the recommendation, cost, benefit and risks. (7) A large number of scripts did not use in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in text citations frequently enough, particularly in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inside analysis frameworks such as SWOT. (8) Limited research. A three page min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inimum expectation was clearly communicated. Often a very narrow range of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">internet only sources were in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in evidence (i.e. no use of text books and academic journals). The strongest papers often used 6 pages of double lin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine spaced bibliographic referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing.