The following are the six major research priorities of the Marketing Science Institute:
- Delivering Customer Value
- The Evolving tech of Martech and Advertising
- Tools for capturing information to fuel growth
- The rise of Omnichannel promotion and distribution
- Organizing for Marketing Agility
- Innovation NPD and Commercialization
Review Research Priorities 2020 — 2022Links to an external site. , choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and answer the following questions:
"What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?"
Sample Solution