Marketing

Marketin" rel="nofollow">ing Order Description Pick a brand: either your favorite brand or one from the Interbrand list (Top 100 Global Brands) and conduct a min" rel="nofollow">ini advertisin" rel="nofollow">ing audit by collectin" rel="nofollow">ing THREE different IMC Tools (i.e., IMC tactics) used by that brand for one campaign in" rel="nofollow">in last 12 months. • Create a 3 slide deck. Examples of IMC Tools in" rel="nofollow">include: • Prin" rel="nofollow">int • Billboard • Broadcast Commercial • Internet Viral Video • Sales promotion • Event and sponsorship material • Direct marketin" rel="nofollow">ing • Social media • Etc. • Identify the brand and the campaign name • For each example, in" rel="nofollow">indicate the type of IMC tool(i.e., what type of tactic), the medium used, the likely target market, the communication objective, and the image or associations that the brand is tryin" rel="nofollow">ing to cultivate.