marketing

DescriptionChoose an organization to analyze. This organization can be one you are personally familiar with, or one you have observed to be an effective organization, You now become a newly appoin" rel="nofollow">inted senior leader in" rel="nofollow">in that organization. As a new leader, you must prepare a report for the CEO that assesses the organizationâ??s overall alignment between its vision, mission, values, and strategy. This report should consist of the followin" rel="nofollow">ing sections: An analysis of the strategic cascade of the organization This in" rel="nofollow">includes assessin" rel="nofollow">ing the organizationâ??s strategy and market position. Use the framework implied in" rel="nofollow">in Michael Porterâ??s (1997) article â??What is Strategy.â? When describin" rel="nofollow">ing the busin" rel="nofollow">iness strategy of your organization, consider the followin" rel="nofollow">ing questions: What is the target market (target customer)? What is your organization's value proposition (How does it deliver value that satisfies the targetâ??s wants and needs?)? How is your product or service positioned in" rel="nofollow">in the market (What specific features and attributes defin" rel="nofollow">ine the product/service and how is its value reflected in" rel="nofollow">in its pricin" rel="nofollow">ing, distribution, marketin" rel="nofollow">ing communications, etc.?)? How is your organization sustain" rel="nofollow">inably different from your competitors (What is the source of uniqueness and how sustain" rel="nofollow">inable is it from bein" rel="nofollow">ing dimin" rel="nofollow">inished by competitors?)?