Marketing

You are to write an essay on one of the followin" rel="nofollow">ing topics: 1. Epp and Price (2008: 50) argue that “diverse identity practices coexist and in" rel="nofollow">interplay in" rel="nofollow">in everyday experiences of doin" rel="nofollow">ing family” and conceptualize that each family “may perform, its own rituals, stories, social dramas, everyday in" rel="nofollow">interactions, and in" rel="nofollow">intergenerational transfers” in" rel="nofollow">in Figure 1 (page 52) Framework of Identity Interplay in" rel="nofollow">in Consumption Practices. Apply Epp and Price’s (2008: Figure 1) framework to at least one consumption context (e.g. Christmas; New Year; birthdays; choosin" rel="nofollow">ing a holiday... but you may generate your own examples for contexts; and you may use more than one context), to demonstrate the role that consumption plays in" rel="nofollow">in the production of family identity. Key readin" rel="nofollow">ing: E 2. Barnhart and Penaloza’s (2013) study on Old Age Identity looks at the conflicts that arise when younger people “position the older person in" rel="nofollow">in ways that are at odds with her identity” (e.g. when older consumers attempt to construct not-old identities while their younger family members/ carers positioned them as old subjects). This study illustrates “how conflicts between old subject positionin" rel="nofollow">ing and identity are triggered and navigated” (p. 1144). To what extent can Barnhart and Penaloza’s (2013) study be applied to the context of younger consumers (e.g. child or teen identity)? – for in" rel="nofollow">instance, when younger consumers attempt to construct ‘grown up/ adult’ identities while those around them position them as naïve/ child subjects. Usin" rel="nofollow">ing specific examples, discuss how conflicts between subject positionin" rel="nofollow">ing and identity might be triggered and navigated (e.g. what strategies might younger consumers use to negotiate conflicts between subject positionin" rel="nofollow">ing and identity?).      

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