Marketing

      Assume you are the marketin" rel="nofollow">ing director of a new restaurant that plans to open in" rel="nofollow">in six months- Conduct a short nonprobabil'rty sample among your acquain" rel="nofollow">intances to determin" rel="nofollow">ine: S-1 3 a- whether coupons would be a successful promotional tactic to use- b- in" rel="nofollow">in what circumstances coupons would be an in" rel="nofollow">inducement for repeat busin" rel="nofollow">iness and when they would not- Report your fin" rel="nofollow">indin" rel="nofollow">ings- 2- Suppose that you’ve been hired by a local in" rel="nofollow">independent bookstore to help its owner win" rel="nofollow">in back customers lost to a large bookstore chain" rel="nofollow">in- Design and outlin" rel="nofollow">ine a plan to win" rel="nofollow">in back the store’s lost customers and rebuild those relationships- Be sure to in" rel="nofollow">incorporate marketin" rel="nofollow">ing concepts from the course materials-