prepare a targeted marketing strategy based on research of key demographics and segmentation analysis. Below is a breakdown of what should be included;
Identify and briefly discuss Marketing Objectives (100 words) : Increase brand awareness , Grow overall marketshare.
Target Market and Segmentation (150 words): The target consumer for this product is people between the ages 22-50 living in Australia. Discuss their Geographic, demographic, psychographic and behavioural characteristics.
Brand Strategy & Positioning Strategy: (write 300 words) This product offers many features most living room tables don't ,making it extremely diverse, discuss this in positioning strategy. Also discuss how this brand should be perceived as fun & trendy and how's advertisement should align with this. Also discuss brand design and how this should align with overall brand perception.
Marketing Mix (250 words): Discuss the four P's.
Sample Solution