Discuss their promotional strategy in terms of 1) advertising, 2) sales promotion, 3} public relations, 4) direct mail, 5) personal selling and 6) social media. Along with the annual report, a Google search on your company and the words promotional strategy will usually find something. At this point you should have looked into the Library’s electronic resources to find more information about your firm. You can do your own research on Facebook, Youtube, Twitter or other social media. Look at their website for current advertisements.
Sample Solution