Marketing and Communication

    create a communication plan supported by a story board.   The communication plan must in" rel="nofollow">include: 1. a discussion of how the promotional mix theory was used to decide selection2. a description of the target audience and the response sought  3. an outlin" rel="nofollow">ine of chosen channel 4. an explanation of the communications key message 5. a visual illustration - usin" rel="nofollow">ing a storyboard for the proposed promotion illustratin" rel="nofollow">ing in" rel="nofollow">intended image, message, action sought etc6. use of marketin" rel="nofollow">ing theory such as ‘AIDA’ (Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Rein" rel="nofollow">inforce, Inform, Persuade) to explain" rel="nofollow">in how the promotion you have chosen will achieve Pure Gym’s objective7. an explanation of how feedback will be collected