Marketing and Communications

1. Write a directive to the Director of Marketing and Communications outlining the exact strategy they should
   take to a) write an external public response addressing the situation and b) develop a short- and long-term
   marketing strategy going forward.
2. Write a directive to the Director of Human Resources outlining your strategy for how to recruit, retain and
   motivate employees.
3. Construct a set of data-driven questions for the Chief Operating Officer to produce. Explain why you are
   looking for this information and what you expect to do with the results.
4. Write a directive to your Chief Technology Officer outlining your technology concerns and things he/she
   should consider.
5. Write a statement to your Board of Trustees explaining the ethical and social responsibility the organization
   carries and your proposal for how you plan to meet that responsibility.

Sample Solution