You are required to locate a peer-reviewed journal article that addresses a related marketing issue. It can be about marketing mix issue and do the
following
- A brief summary of the keypoints of the article
- Describe and discuss how this article related to various key concepts of marketing and the implications for marketing practicionners
- Your personal reaction and several detailed recommendations to the article based upon the marketing perspective. Write if as you were a marketing
consultant or employee and were giving this recommendation to your client or manager. Make sure to back up your recommendations with evidence,
remember to cite your references properly.
Sample Solution