Marketing business report

Marketing business report Order Description Marketing business report 2,500 words Present a business report to the Chairman of L Capital Asia, a world leader in luxury brands LVMH (Louis Vuitton/Moet Hennessy a portfolio of over 60 prestigious brands), who have invested heavily (49.9%) in RM Williams (iconic Australian brand). Report on two key marketing strategies to L Capital Asia about making a difference to how RM Williams engages the market. And enters the Asian market in 2016. Have now entered UK & Scandinavia. Two issues to cover may be: • Co-production • Customer value co-creation • Relationship building, • Strategic marketing planning, • Segmentation, • Branding (celebrity endorsements; Hugh Jackman) • Pricing, • Communication strategies, • Promotion strategies, 1. Address why each of these is important to RM Williams 2. Describe expected benefits to both L Capital Asia (Louis Vuitton/Moet Hennessy) and RM Williams customers if implemented 3. Propose implementation of tools/practices with an action plan 4. Use academic articles to support arguments Critically review literature and relevance to the organisation. Be specific and provide full justification. Some initial references: https://www.lcapitalasia.com https://www.insideretail.com.au/blog/2014/02/05/rm-williams-eyes-asia/ https://www.afr.com/it-pro/from-adelaide-to-champagne-behind-the-push-to-take-rm-williams-global-20140204-jynhp https://www.smartcompany.com.au/growth/economy/31275-rm-williams-sold-to-louis-vuitton-five-things-you-didn-t-know-about-the-iconic-company.html https://www.smh.com.au/business/retail/rm-williams-is-now-targeting-townies-after-flat-sales-figures-20150410-1mimq9.html#comments