Marketing campaign

Order Description ask: You are to read the case study and ensure that you fully understand the content contain" rel="nofollow">ined in" rel="nofollow">in this case study reference Sanderson, M. & Smith, S. (n.d.). Txt 4 Safe Sex. ISM Conference. Retrieved from https://www.ismconference.com.au/uploads/2/5/6/2/25627116/2014-ism-conference-in" rel="nofollow">industry-case-example.pdf You are to review this previous campaign based on the followin" rel="nofollow">ing criteria: 1. Outlin" rel="nofollow">ine the mission of the non-profit organisation in" rel="nofollow">in this study. 2. Fin" rel="nofollow">ind academic literature that explain" rel="nofollow">ins the reasons why this type of organisation is needed. 3. Use the study to determin" rel="nofollow">ine if an appropriate target market was chosen and justify your choice usin" rel="nofollow">ing additional in" rel="nofollow">information not provided in" rel="nofollow">in the case study. Usin" rel="nofollow">ing statistics to back up your choice is highly recommended. 4. What is the behaviour is the case study tryin" rel="nofollow">ing to create? 5. What are the benefits of this behaviour to both the in" rel="nofollow">individual and society? 6. Provide comprehensive details of the product, price, place and promotion used in" rel="nofollow">in the case study in" rel="nofollow">includin" rel="nofollow">ing defin" rel="nofollow">initions and references for each of the 4Ps. 7. Based on the in" rel="nofollow">information given in" rel="nofollow">in the case study, how will you rate the effectiveness of the message to the target market?