Based on the case that we worked on before.
please expand these 2 alternatives based on the problem from the case on one page. (you may use the data
from the exhibit if's useful)
Problem 1: Plumbers distrust innovation
Once a plumber installed the Quartz shower they liked it
The problem is getting them to try it in the first place
Alternatives: testimonials
Problem 2: Developers think it’s too expensive because they perceived it as being a premium brand
Because it is premium brand developers are reluctant to spend money on it (even at a 50% discount)
Alternatives
Target developers - direct marketing
Pro: Would force plumbers to get familiar with the product, would allow for large-volume sales
Con: time lag before it gets to consumers
Sample Solution