Marketing Communications

Marketin" rel="nofollow">ing Communications Order Description Your task is to act as a marketin" rel="nofollow">ing communications consultant for the one of the live clients listed below. The client would like you to compile a full and professionally presented situations analysis identifyin" rel="nofollow">ing key market drivers/issues explicitly throughout. The client would like to be presented with a range of possible marketin" rel="nofollow">ing communications objectives. Client 1: Revive “Whether you’ve had a min" rel="nofollow">inor scuff, scratched your pain" rel="nofollow">intwork or just kerbed a wheel Revive! will fix your vehicle’s min" rel="nofollow">inor damage quickly with no fuss. Sit back, relax – we’ll come to you. Revive! provides a mobile, top quality yet cost effective fast repair service for min" rel="nofollow">inor vehicle pain" rel="nofollow">intwork and alloy wheel damage. With over 20 years’ experience and the largest UK network of highly skilled accredited technicians we’re ready and waitin" rel="nofollow">ing for your call”. ’ FAO: Terry Mullen Client 2: Brewhouse and Kitchen: Any site. Brewhouse & Kitchen promises you a warm, friendly welcome “Whether you are poppin" rel="nofollow">ing in" rel="nofollow">in to sample our latest seasonal brew, a quick after work glass of win" rel="nofollow">ine or G&T, havin" rel="nofollow">ing din" rel="nofollow">inner with friends, or learnin" rel="nofollow">ing how to brew beer on our legendary Brewery ‘Experience Days’, we want you to have a great experience, and to come back again" rel="nofollow">in and again" rel="nofollow">in”. FAO: Soraya Chaplin" rel="nofollow">in For the professionally presented report you should in" rel="nofollow">include: Branded cover page (not in" rel="nofollow">included in" rel="nofollow">in the word count). Executive summary (not in" rel="nofollow">included in" rel="nofollow">in the word count). Contents page (not in" rel="nofollow">included in" rel="nofollow">in the word count). A full critical situations analysis explicitly identifyin" rel="nofollow">ing key issues/market drivers throughout. Consolidated key issues as a result of the situations analysis. Clear marketin" rel="nofollow">ing communications objective/s to address the identified key issue/s. Appendices contain" rel="nofollow">inin" rel="nofollow">ing relevant models used, data gathered not suitable for the main" rel="nofollow">in body of the report. Reference list to CU Harvard style.