Marketing communications program report

Order Description You are required to prepare a marketin" rel="nofollow">ing communications plan and a communication piece for a small to medium busin" rel="nofollow">iness. e busin" rel="nofollow">iness can be from any in" rel="nofollow">industry, however it needs to be in" rel="nofollow">independent (not a franchise or chain" rel="nofollow">in retailer), local and/or owner-operated. Consult your tutor if you need any advice on your choice of organisation. Interview the owner or manager about a specific marketin" rel="nofollow">ing communications problem or idea. e communications problem or idea could relate to a product launch, a new service orderin" rel="nofollow">ing, a store openin" rel="nofollow">ing, boostin" rel="nofollow">ing awareness of existin" rel="nofollow">ing products, and so on. There are two sections of this assignment: Part 1: Preparation of a marketin" rel="nofollow">ing communications plan Part 2: Production of a creative marketin" rel="nofollow">ing communication piece.