Marketing Company.

Product Strategy: " Fully describe in detail all products or services offered by the company (include pictures or copy of brochures in appendices " Describe logo, brand name, brand mark, slogan (include sample copy) " Describe packaging and labeling (include sample copies) " Describe any warranties available Place/Distribution Strategy: " Identify Distribution Objective " Discuss type of distribution strategy and rationale (intensive, selective, or exclusive distribution) " Discuss where products are sold (Department stores, specialty stores, supermarkets, drug stores, discount stores). " Your own brick and mortar store: address of location and days and hours of operation " Non store retail: Automatic vending machines " Direct retailing: Door to door, catalog and mail order " On-line retailing: Website; describe ordering process, days to fill order, method of shipping, how product will be packaged. Promotion Strategy: " Identify the promotion objective of your company " Discuss ways the company utilizes to promote their product: " Advertising: Which strategy does the company use- pioneering, competitive or comparative? Which medium or combination does the company use (Television, radio, magazines, newspaper, outdoor, shopping carts, point of purchase displays, Internet, video games, cell phone, etc.)? Be detailed if television, how often is advertisement aired and on which channel) Also discuss the company's use of the following promotional methods " Sales Promotion: Coupons, rebate, sweepstakes, premiums, loyalty/frequent buyer programs, contests, sampling; Online sales promotion: free shipping, coupons, free merchandise, sweepstakes " Personal Selling " Public Relations " Social Media: Facebook, Twitter, Pinterest, Instagram, YouTube, Blogs Discuss the company's use of odd or even pricing? " What are the actual prices of products and services offered by your company (refer to complete list of prices in your brochure). " Which methods of payment does the company accept? " What are the company's policies on exchanges and returns? " What does the company do to prevent cognitive dissonance?        

Sample Solution