Marketing consumer behaviour- attitude project

Order Description consider yourself as a consumer who is currently undertakin" rel="nofollow">ing extensive research on a product in" rel="nofollow">in order to discover your attitude towards this product. In particular, you are required to: Conduct an extensive product research by collectin" rel="nofollow">ing, reviewin" rel="nofollow">ing, and documentin" rel="nofollow">ing relevant and appropriate marketin" rel="nofollow">ing stimuli used by the company to promote the product in" rel="nofollow">in the marketplace. Critically analyse how these marketin" rel="nofollow">ing stimuli in" rel="nofollow">influence your attitude formation both cognitively and affectively. Include in" rel="nofollow">in your discussions strategies that have been used by the company (through their marketin" rel="nofollow">ing stimuli) to in" rel="nofollow">influence these cognitively- and affectivelybased attitudes. Evaluate the effectiveness of these strategies. Then, summarise your critical assessments by clearly statin" rel="nofollow">ing your actual attitude toward the product usin" rel="nofollow">ing a fivepoin" rel="nofollow">int scale rangin" rel="nofollow">ing from very negative, negative, neutral, positive, to very positive. Assumin" rel="nofollow">ing that the target market for this product has the same attitude as yours, provide strategies that the company can use to revamp their marketin" rel="nofollow">ing stimuli to promote a more positive attitude toward the product. Justify your recommendations.    

Sample Solution