Marketing issue that a real company faces

    Order Description   present an essay on a marketing issue that a real company has faced in the last 12 months. The issue should be related to the principles and topics covered in the course and explore the differences and similarities between real world practice and theory. Give recommendations on what the company could have done differently according to the knowledge you have acquired. Look at the company's web pages, annual reports, articles in the press, etc. and find an issue that must have occurred in the last 12 months to help you decide.