Marketing Management

Marketin" rel="nofollow">ing Management Order Description Prepare a report about one product or service contain" rel="nofollow">inin" rel="nofollow">ing in" rel="nofollow">information that could be used for a marketin" rel="nofollow">ing plan. You can choose a product/service from an Australian Busin" rel="nofollow">iness In your report you must in" rel="nofollow">include in" rel="nofollow">information about: • The current marketin" rel="nofollow">ing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. • Market analysis usin" rel="nofollow">ing a SWOT analysis. Make sure to discuss the SWOT analysis adequately. • Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones. • Marketin" rel="nofollow">ing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion): o Make sure you explain" rel="nofollow">in why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument. o In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives. Because this is a short assignment, be careful to use your word limit wisely. There is no need to focus on the details of action plans, projected profit and loss figures and controls (although these are important in" rel="nofollow">in the real world, of course). It is important to demonstrate your knowledge about marketin" rel="nofollow">ing and to clearly reference your sources. Read journal articles, books (in" rel="nofollow">includin" rel="nofollow">ing the textbook) – ( Kotler, P, Keller, KL, Ang, SH, Leong, SM & Tan, CT 2013, Marketin" rel="nofollow">ing management: an Asian perspective, 6th edn, Pearson Education South Asia Pte Ltd, Sin" rel="nofollow">ingapore), and busin" rel="nofollow">iness literature, etc. Note the sources and use them throughout your report.