MARKETING MANAGEMENT
Develop a market entry strategy for an organisation or product of your choice
Executive summary Table of Contents 1. Introduction 2. Orientation: relevant literature, case organisation and research questions 2.1 Literature overview 2.2 Case organisation 2.3 Research
questions 3. Research methodology 3.1 Method 3.2 Data collection 3.3 Ethical considerations 4. Presentation of fin" rel="nofollow">indin" rel="nofollow">ings 4.1 Analysin" rel="nofollow">ing the data 4.2 Answerin" rel="nofollow">ing the research questions 5. Implications
and recommendations