Marketing Management” and “Operations and Supply Chain Management

Marketin" rel="nofollow">ing Management” and “Operations and Supply Chain" rel="nofollow">in Management” headin" rel="nofollow">ings listed below and provide your understandin" rel="nofollow">ing, analysis, learnin" rel="nofollow">ing and in" rel="nofollow">insight of the case study. You will submit two reflective reports (one for “Marketin" rel="nofollow">ing Management” and one for “Operations and Supply Chain" rel="nofollow">in Management”). Your analysis is not about summarizin" rel="nofollow">ing the case study, but it is main" rel="nofollow">inly about your personal in" rel="nofollow">insight, understandin" rel="nofollow">ing and recommendation and must be an evidence of learnin" rel="nofollow">ing beyond the concept of each case study. As the learnin" rel="nofollow">ing poin" rel="nofollow">int, you are expected to show the evidence of alignin" rel="nofollow">ing your reflective report with learnin" rel="nofollow">ing outcomes of this module such as in" rel="nofollow">integration of Marketin" rel="nofollow">ing, Operations and Supply Chain" rel="nofollow">in Management. Each reflective report carries 20% mark and you must select ONE case study from EACH headin" rel="nofollow">ing. Please, note these case studies have already been discussed durin" rel="nofollow">ing semin" rel="nofollow">inars and you may use any outcome of the discussion to support your reflective report. You still need referrin" rel="nofollow">ing to the literature sources and substantiate your highlighted area of discussion, argument and in" rel="nofollow">insight underpin" rel="nofollow">innin" rel="nofollow">ing theories from existin" rel="nofollow">ing literature. Marketin" rel="nofollow">ing Management – 500 words (20% Mark) Select only one case study a) Domin" rel="nofollow">inoes Pizza Here you will fin" rel="nofollow">ind the case study. • http://www.smartin" rel="nofollow">insights.com/user-experience/customer-experience-management-cxm/domin" rel="nofollow">inos-pizza-case-study/ All works should be referenced correctly usin" rel="nofollow">ing the APA style. Further guidance relatin" rel="nofollow">ing to the detail of the above will be provided in" rel="nofollow">in semin" rel="nofollow">inars and on Blackboard for this module. Referencin" rel="nofollow">ing your work The APA method of referencin" rel="nofollow">ing uses the author's name and the date of the publication. In-text citations give brief details of the work you are referrin" rel="nofollow">ing to in" rel="nofollow">in your text. References are listed at the end of the text in" rel="nofollow">in alphabetical order by the author's name. The general format of an electronic journal reference in" rel="nofollow">in the APA style is shown below: Coutu, D. (2009). Why Teams Don't Work. Harvard Busin" rel="nofollow">iness Review, 87(5), 98-105. Retrieved 29th April 2012 from EBSCO http://searchebscohost.com Author/s name and in" rel="nofollow">initials are listed first, followed by year of publication in" rel="nofollow">in brackets. Then there is the title of article and the journal where the article appears, which is in" rel="nofollow">in italics. Then state the volume and issue number (in" rel="nofollow">in brackets) along with the pages where article can be located. Fin" rel="nofollow">inally add the date the article was retrieved and then the name of the database, followed by the web address. Wherever possible use the homepage URL rather than the full and extended web address. For further in" rel="nofollow">information on why it is important to reference accurately go to the Referencin" rel="nofollow">ing and Plagiarism topic in" rel="nofollow">in Skills Plus available from the Library website: www.northumbria.ac.uk/skillsplus You will fin" rel="nofollow">ind other useful help guides on Skills Plus to help you with the skills in" rel="nofollow">involved in" rel="nofollow">in writin" rel="nofollow">ing your assessments and preparin" rel="nofollow">ing for exams. For further in" rel="nofollow">information on the APA style of referencin" rel="nofollow">ing see the Concise Rules of APA style and the APA website http://www.apastyle.org/learn Word limits and penalties If the assignment is within" rel="nofollow">in +10% of the stated word limit no penalty will apply. The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not in" rel="nofollow">include: • Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations • Glossary • Bibliography • Quotes from in" rel="nofollow">interviews and focus groups. P