- Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo
1.1).
- Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
- Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
- Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
- Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan
development.
Sample Solution