Marketing Mix Analysis

Marketin" rel="nofollow">ing Mix Analysis The product is : Samsung Gear 360 Paper: Marketin" rel="nofollow">ing Mix Analysis Select an in" rel="nofollow">innovative product. Consider these questions: How does this product fill a market need? What is in" rel="nofollow">innovative about it? How is the company marketin" rel="nofollow">ing the product? The paper must in" rel="nofollow">include the followin" rel="nofollow">ing sections. Each section must have a separate title in" rel="nofollow">in the paper so that in" rel="nofollow">information can be easily identified. 1. Introduction ? Tell the product selected, and why it was selected. What is the market need that this product fills? 2. Target market ? Describe the target market that will buy this product. Be very detailed. What are the demographics, psychographics, attitudes, etc. of the customer? 3. Product description ? Describe the product. You may use photos or diagrams, but be sure to cite the source. 4. Pricin" rel="nofollow">ing ? Include the total cost for the product. Is there a range of prices for various versions? Are there discounts? What else does the buyer need? (Ex: additional fees, shippin" rel="nofollow">ing, warranty, in" rel="nofollow">installation, etc.) 5. Place (Distribution) ? Explain" rel="nofollow">in how the product is sold and distributed. Where can customers buy it? Is it regional, national, or global? (Ex: Stores, websites, etc.) 6. Promotion ? Describe at least three promotional tactics that are used for the product. Are there ads on TV, radio, banner ads, websites, endorsements, social media etc.? The paper must in" rel="nofollow">include at least one example of an existin" rel="nofollow">ing ad. 7. Summary ? Briefly summarize the paper and its fin" rel="nofollow">indin" rel="nofollow">ings. What is your fin" rel="nofollow">inal opin" rel="nofollow">inion of this product and its marketin" rel="nofollow">ing? 8. Reference page. Make sure it is properly formatted in" rel="nofollow">in order to receive full credit for this section. You need at least three reference sources for this paper; one source may be the company website, others are magazin" rel="nofollow">ine articles, newspaper articles, etc. Fin" rel="nofollow">ind out as much as you can about the product category, the competitors, and the customers. You may NOT use Wikipedia or blogs as reference sources in" rel="nofollow">in the paper. This paper is expected to be 5 - 6 pages, plus a cover page and a reference page. Remember that a research paper must in" rel="nofollow">include reference citations in" rel="nofollow">in the body of the paper, as well as a reference page. Follow APA writin" rel="nofollow">ing format. This paper should be written in" rel="nofollow">in third-person, objective voice ? it is an analysis paper; it should not in" rel="nofollow">include opin" rel="nofollow">inion or beliefs.