Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the ASG CSR database, and readings.
Recommend marketing opportunities for improving brand loyalty for each of the products in your previously chosen product line.
Determine the brand personality of ASG according to Aaker (1997) (as cited in Kotler & Keller, 2016, p. 163).
Determine who influences the consumer buying decision for each of your products in your previously chosen product line and how marketing can improve upon the current influences (use the CSR database).
Determine the global marketing opportunities if the majority of suppliers are located in the United States and the entire product line you chose is of increasing interest to consumers in your choice of either the European Union (EU) or Asia (reference Chapter 8).
ASG simulation with survey data
ASG CSR database
Reference
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Boston, MA: Pearson.
Sample Solution