The task is to prepare an international marketing plan for a specific product/product group for a specific target country/market.
This is an industry-based assignment. Please choose an Australian company for this assignment and select one of their products/product groups (manufactured goods or service) for export.
The target country to which the product will be exported should be selected from the list of countries provided in the following table.
The information needed for preparing this assignment must be obtained from the publicly available information provided from the company’s website, host country’s website and/or other relevant sources.
Please advise the unit chair (mehdi.taghian@)deakin.edu.au) by Friday 19 July 2019 of the following:
The company chosen for this assignment
The product chosen for this assignment
The target country selected.
Please note that the combination of company/product/target country cannot be duplicated.
Sample Solution