Describing a topic for Marketing Plan, keep in mind your final paper is a 15-page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate-level academic work. Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on "how". This could include a new market you intend to reach or a new strategy you want to employ.
Course Objectives:
Develop a Marketing Plan
Define the process for bringing a new product or service to the market.
Sample Solution