Evaluate a marketing plan based on components and thoroughness.
Review the linked example of a marketing plan for Beaumont, TX, 2017. https://edge.apus.edu/access/content/group/management-common/Hospitality%20Mgt/HOSP309/Class%20Resources/MarketingPlanexample_Beaumont_2017.pdf
provide an analytical critique of the plan in regard to components and thoroughness of each section and the plan overall. Use the Internet and any available resources to research the effectiveness of the marketing plan in regard to the impact on revenue generated from convention sales.
Sample Solution