submit a one-page marketing plan describing your topic for your Marketing Plan. Chose a marketing plan for a brand of your choice.
This paper should discuss the brand you will be writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.
Topic:
• Brand or company you are proposing for your topic
• Brief background
Rationale
• Why does this company need a new plan?
• Are you entering a new market?
• Are you proposing a new offering?
• Does their current plan need to be revamped?
• Include the rationale for the new plan.
Strategy
• Who is the intended market?
• Where will you access the necessary information for your final marketing plan?
Sample Solution