Marketing Plan & Distribution; Call to Action

Call to Action How do you get the consumer to your site or social media? This is the exciting part of the promotion process - using creative tools to drive traffic to your site. Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. Include a rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).