Next, research and choose a specific healthcare organization for your marketing plan. You could select the
organization your currently work for, one you are familiar with. or one you would like to work for in the
future. After selecting your HCO, conduct research online to locate the organization’s strategic plan and
read its vision, mission, and values statements. Add the term strategic plan after the HCO’s name in the
search engine box (e.g., Sharp Healthcare strategic plan) to narrow your search results.
In your assignment
State your choice of HCO and explain why it interests you.
State the organization's vision, mission. and values statements
Discuss whether the organization's purpose and priorities are clearly defined
Discuss whether the mission statement clearly separates the HCO from competing organizations
Include any ideas you have at this point for improving the mission statement in terms of aligning the HCO’s
stated priorities with its products and services.
Discuss whether the current vision statement correctly describes the HCO's path as it implements the
strategic plan.
Could the current vision statement be utilized to motivate the organization's workforce?
If not, how would you reword the vision statement to better reflect high ideals and aspirations to fulfill the
HCO's strategic plan?
Discuss whether the current values statement takes into consideration the values of multiple participants
such as the community, employees, shareholders, and customers.
How would you reword the current value statement to better reflect priorities fouguNN— es
33
Racism and Research: The Case of the Tuskegee Syphilis
Study by Allan Branat
Question 1:
In your own words, write 1-2 paragraphs describing the events presented in the essay. Answer each of the
following specific questions in your response:
a. What were the main discussion points of the essay?
b. What were the results and consequences of the study?
c. Would it be acceptable to replicate this study today? Why? or Why not?
d. Was this study ethical/unethical? Explain why. LEAP Rubric: Communication, Social Responsibility,
Empirical/Quantitative
Question 2:
Using one of the three major sociological perspectives presented in this course (Functional, Conflict, or
Interactionist), explain the events described in the essay. For the sociological perspective you choose,
apply the perspective to the article and draw one or more conclusions from your analysis.
LEAP Rubric: Critical Thinking
Student's Position After reading the article, the students will have the opportunity address and analyze the
three major sociological perspective which will meet the requirement for the student's position.
Question 1:
In your own words, write 1-2 paragraphs describing the events presented in the essay. Answer each of the
following specific questions in your response:
a. What were the main discussion points of the essay?
b. What were the results and consequences of the study?
c. Would it be acceptable to replicate this study today? Why? or Why not?
d. Was this study ethical/unethical? Explain why. LEAP Rubric: Communication, Social Responsibility,
Empirical/Quantitative
Sample Solution