Develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, for the Fast food restaurant using organic/healthy food. Your marketing plan must include detailed analyses of customers (Figure 8.4 & Table 8.4) and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy. (Explanation: create your own new organic fast food restaurant and new product with business model similar to Subway) Structure and guidelines & Marking Rubric in attached file.
Sample Solution