Marketing Plan for the WFTDA Roller Derby Regional Tournament
Assume you have been chosen to market a Womens Flat Track Derby Association (WFTDA) Roller Derby Regional Tournament. The event will be three days long featuring some of the best roller derby teams in the region. The top three teams will advance to the WFTDA National Tournament. Flat track roller derby is a contact, team-sport featuring two teams of five players on the track at once. Since the sport first gained prominence in 2001, it has grown to include teams in more than 400 leagues. Leagues are mostly made up of young (2030-year-old), amateur, all-girl teams who compete at local roller rinks. Through the sport, organizers hope to promote a positive, athletic, strong, female image. Organizers are hoping to attract a large audience to attend the 3-day event.
In a Word document, 12-pt, Times New Roman font, answer the below questions. The SWOT Analysis can be in the form of a typical SWOT Analysis but please make sure to elaborate on what you have included.
Why would it be important for you to develop a marketing plan for this event?
What types of information would you need to market this event?
Do a SWOT analysis for this event
What would be some appropriate goals and measurable objectives?
How would you evaluate the success (or failure) of your marketing plan?