Marketing Plan Guide

  Develop a marketing plan for a new, wearable tracking, new pharmaceutical breakthrough product, new first of its kind restaurant in the UAE, new flying car, revolutionary new method of local transportation, new destination e.g. deepest point in the ocean, space travel, new type of secondary education e.g. Escola Luminar http://lumiar.org.br/index.php/a-escola/?lang=en, other ideas (only one idea)? Your group will need to analyze the various environments (external, competitor and consumer) that relate to the product and based on this analysis, you’ll will develop an appropriate marketing strategy for the new product and brand.